We were tasked with elevating The Folly’s brand to align with sister company’s Oxford River Cruises rebrand. The Folly wanted to demonstrate the special, elevated experiences that it provides for its customers. It was important that the connection to Oxford was communicated due to the beautiful location of the restaurant.
We created a new brand for The Folly that promotes its pride of being part of Oxford and, along with Oxford River Cruises, an essential Oxford experience.
We put The Folly at the heart and soul of the Oxford community, highlighted by the locally sourced food and ingredients. This included creating a new logo, signage, website and new menus.