Poke welcomes new Strategic Client Lead

It’s been a busy and exciting time for us at Poke. We’re really pleased to welcome Rebekah Frech to the team as our new Strategic Client Lead!

It’s a new role for us, sitting across client services, strategy and creative and helping us bring all three together as we continue to grow.

With her experience and knowledge across client services and strategy, we’re really excited to have Rebekah joining us. She’ll also be working closely with our client services team, helping develop the team and supporting them as they continue to build great relationships with our clients.

Hear from her below:

Meet Rebekah Frech, Strategic Client Lead

Where have you studied or worked previously?

My background is varied, I started working in fashion retail at 16, almost 30 years ago! My roles have always centred on commercial trend forecasting and spotting brand opportunities.

My career has spanned roles from Visual Merchandising to Creative Brand Manager, Client Services and Marketing; it has always focused on identifying what the customer didn’t know they wanted and giving it to them.

What are some of your key strengths?

Organisation is a huge strength, I find that good organisation allows room for excellent creativity. I am also really good at card games and word puzzles.

What are you most looking forward to about working at Poke?

I’m really excited to join Poke as the glue between Client Services and Creative – connecting the dots between what the client needs, the strategic opportunity and the creative idea.

I’m looking forward to being part of a genuinely collaborative team, helping turn briefs into strong creative work and ultimately work that makes a real difference for clients.

What is something that people would be surprised to learn about you?

I was a child model with a career that started at 6 months old and spanned almost 20 years! I’m also the oldest of 5 children, but to be honest, once you get to know me that second one doesn’t come as much of a surprise haha.

Rebekah has already made a great impression and we’re thrilled to have her on board! With her experience, diverse skill set and strong communication, we’re confident she’ll help take our work to the next level. We’re really looking forward to having Rebekah as part of the Poke team

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