Poke unveils websites for Liverpool Cathedral and Diocese

This year, we have worked with both Liverpool Cathedral and the Diocese of Liverpool to launch two brand new websites. 

Liverpool Cathedral

Earlier this year, we launched a new brand for Liverpool Cathedral that is inspired by the building. The Cathedral needed a new website to showcase its commitment to local culture and communities, as well as position the venue as an inspiring place through faith, the building and all it encompasses. Liverpool Cathedral needed a slick, well designed website that allowed multiple audiences to find information easily.

Through a unique user experience, the visitor is given the opportunity to choose their desired digital journey depending on their needs and the experience they want for themselves. This user centric approach was designed to position the Cathedral as a people centric organisation, offering an exceptional digital experience. 

The website encompasses stunning imagery, narrative copy and direct calls to action to inspire the audience to visit and give them a sense of experience. The new website also communicates the new brand and why Liverpool Cathedral is here. Through the brand theme of ‘Look Up’, visitors are encouraged to look up to the building, to God, to life, to fun, to enjoyment, to pondering, to remembering, and to be wowed. The website emphasises this brand message by encouraging visitors to encounter their own Liverpool Cathedral.

Diocese of Liverpool

A similar problem was presented with the Diocese of Liverpool; they needed a website that promoted an easy user experience for its visitors and condensed a lot of the content that they had across multiple pages. 

The Diocese of Liverpool is a collective of churches that span multiple different areas across Merseyside. Due to the vast range of people accessing the site, they needed to make their website more of a hub for parishes looking for important information. The Diocese were looking for a slicker design that called out key information such as safeguarding and vacancies. It was important that the design created harmony between the Diocese and Liverpool Cathedral and showed their strong relationship between the two.

The new homepage makes navigating the whole website a lot more efficient. When visiting the page, the user is presented with a drop down option as well as six boxes that summarise the content on each page. In a similar way to Liverpool Cathedral’s website, the user can tailor their own journey. The website now provides a seamless user journey for its visitors. 

The key objectives of the Diocese are prevalent throughout the site. Visitors are encouraged to explore the Bishop of Liverpool’s Rule of Life, bring one person into the regular worshipping of the church, and complete 10 acts of service beyond the walls of the church. Information on each of these topics is shown on the website in a concise way so that users can find the specific information they are looking for. 

The impact

These customer centric websites represent the institutions’ desires to communicate that each visitor has their own unique experience. Working closely with the internal teams of both the Cathedral and the Diocese has strengthened our relationship with them, and feedback to both builds has been incredibly positive. 

Liverpool Cathedral recently celebrated its centenary year and the new website emphasises their ambition to continue developing through this newly digitised brand. The new website provides a platform for what the Cathedral has achieved in the past, but also provides a platform for the next 100 years of the institution, giving the Cathedral opportunity to continue to evolve within the digital landscape.    

Visit the new websites below.