Poke Marketing appoints new managing director

Liverpool’s Poke Marketing has named its new managing director as it looks towards its third year of operation.

Current head of strategy Nicola Docking will step up to lead the team of ten, marking a significant milestone for the business and strengthening its position as a serious player in the region’s creative sector. It is on track to hit a seven-figure turnover target in the next twelve months, and to welcome a further six members of staff.

Founding members Andrew Binns and Mark Harrington will continue as Poke’s director and creative director, while Docking bolsters the company’s impressive growth plans with her proven track record of working with the organisation since its inception.

Binns said: “Nicola’s expertise, combined with the existing talent pool and resources that we are proud to have here at Poke, will ensure our agency’s continued success in delivering for our clients. We’re no longer a group of ex-agency directors who had a vision to create something brilliant. We’re there now and we’re being noticed for the impact that we are having.

Since November 2020, Poke Marketing’s blend of strategic thinking, creative prowess, and data-driven insights has garnered accolades from clients and industry experts alike.

The agency has been instrumental in partnering with diverse clients, including Professional Liverpool, Liverpool Cathedral and Oxford River Cruises, helping them build strong brand identities, enhance customer engagement, and drive measurable business outcomes.

Docking said: “I am delighted to be moving into the role of MD and leading our fantastic team towards our ambitious goals for the future. The key challenge for me is ensuring that we maintain the high level of strategic insight and creative quality that our clients have come to expect from us while we continue on this impressive growth trajectory.”