A logo is so much more than a graphic device. It tells the story of a brand, bringing together its identity, values and mission. There are so many stages involved in the creation of a logo and the first thing we do is understand the brand it will be used for. There have been many concept developments for logos we have created and the final version is always something different.
Liverpool Cathedral
For the Liverpool Cathedral rebrand, we created a logo that is representative of the Cathedral and reflects the theme of Look Up. It showcases the iconic building, demonstrating the multiple aspects of the venue and its role as a home for faith.
The linear, one dimensional cross indent from the previous brand has been taken and morphed into a 3D design. This shows the multiplicity of the Cathedral, whilst still representing the cross and what makes the original brand so recognisable.
The logo champions one of the most iconic buildings in the world with its unique shape and double transept design. It shows the building in a modern and timeless way. The logo is based on simple shapes, which construct the shape of the Cathedral and create identifiable characteristics.
Gateway Angels
Gateway Angels’ logo shows the gateway symbol in a powerful way. The gateway divides and is rearranged to form two wings. These wings overlap to symbolise sharing and exchanging, and form the central gateway shape. The central shape is removed to show ease of passage to Knowledge, Support and Impact – the Gateway Angels values.
The icon graphic of Gateway Angels represents the shape of the Liverpool Gateway bridge and angel wings. This emphasises Gateway Angels’ position within the Liverpool City Region and the incredible work that they do for the businesses within it. The logo is versalite; the animated movement is fast and fluid with simple transitions, and showcases the brand in action.
The wordmark also features a solitary dot symbol to represent Gateway Angels’ position as an MSIF partner.
National Football Museum
The National Football Museum logo needed to tell the Football Matters story. It needed to showcase the iconic building, demonstrate the multiple aspects of the venue and maintain its primary role of a home for football.
The logo we created is a goalpost that shows how Football Matters in a simple, yet stunningly beautiful way. It highlights the shape of the iconic building and goalposts, while the dot at the end of the device is a football. This graphic device takes cues from the makeshift goalposts you see painted on walls and from jumpers in a field. This reinforces exactly how important football is.
The Folly
The Folly needed a logo that aligned with sister brand Oxford River Cruises, while demonstrating the special, elevated experiences that it provides for its customers. It was important that the connection to Oxford was communicated due to the beautiful location of the restaurant. The logo needed to be recognisable; it needed to show The Folly’s authenticity as an essential part of the Oxford experience.
The heron is the key graphic device in the logo. The ‘O’ is a visual plate experience where the background behind the heron is interchangeable for a variety of different assets. The distinctive logo is visible on all menus, signage and the website.
These logos encapsulate the essence of each individual brand. In a crowded market, logos help brands to stand out amongst their competitors and it’s also important that they can be used across different media. This is why we put a lot of effort into designing the logo that will tell your story in the right way. A logo is only one step towards building a strong brand identity.
If you’re thinking about a refresh of your logo, we’d love to help.
