The National Football Museum has completed a competitive pitch process ahead of a “significant rebrand.”
It’s selected Liverpool’s Poke Marketing to handle the brief – to solidify its position and increase footfall as it enters its 11th year.
“We were impressed by Poke Marketing’s creativity, expertise, and enthusiasm for the project, and we are confident that their strategy will futureproof our reputation and to further engage with football fans around the locally, nationally and around the world,” said NFM’s Marketing and Communications Director, Janine Ross.
The National Football Museum is home to the world’s largest collection of football objects and archives. More than 40,000 items are housed within its official Resource Centre in Preston and around 2,500 are on display at its Manchester museum at any one time.
“We feel we can offer so much value to the National Football Museum – not just because of our robust, behaviour led, consumer empathetic approach, but because of our experience in destination marketing,” stated Managing Director Nicola Docking.
“This is the country’s only national football museum, and we are really looking forward to working with them. We will be focusing on its positioning and while it needs to be the number one destination for football fans, it needs to be much broader than that as it touches so many people at different levels. We want the rebrand to show the impact of football on all of our lives and how it has shaped the culture of this country.”