2020 was a hard year for everyone, but no more so than for brides-to-be who faced cancelled plans and the day of their dreams in tatters. What should be the happiest time of their life was all of a sudden a time of negativity and sadness.
Liverpool based wedding dress boutique, Florianni, wanted to turn that on its head, and even in these toughest of times remind brides that planning a wedding is amazing. And, whilst the challenges might not have been over, there was still so much to look forward to.
So, we developed the campaign #2021istheONE and gave brides the chance to win their wedding dress by sharing their messages of positivity and excitement. Entries flooded in, and with that a huge spike in engagement for Florianni’s social media channels. But more importantly, despite the shop being closed at the time due to Covid restrictions, the buzz we had created inspired brides to continue with their planning journey and bookings and enquiries rocketed.
The campaign paved the way for Florianni’s rebrand and new website design which showcases the Florianni experience and now reflects the stunning shop and Cristiana’s bride centric ethos. The site has seen a huge increase in traffic and is once again driving footfall into store – Florianni’s “I said Yes to the Dress!” sign has certainly been making up for lost time since the post lockdown re-opening!
To find out more about Florianni visit florianniofficial.com
Thank you to everyone who got involved, and a massive congratulations to Emily, the winner of such a memorable competition. You can see her reaction and how her Florianni experience went over on Instagram.
“The success of this campaign was emotional for everyone involved. I am thrilled with the results, it went beyond anything we could have expected. I definitely saw a massive uplift in bookings after its success. The project as a whole was something I will never forget.”
— Cristiana, owner of Florianni