WoWFEST is one of the UK’s longest running and nationally acclaimed literature festivals, run by Writing on the Wall. Each year WoW must attract audiences to the vast and varied shows and events that take place across the city. The branding for each festival must reflect the unique theme of each year, as well as unite the individual events to one festival.
We have brought to life WoWFEST’s branding through the exploration of themes such as utopia and diversity. These campaigns have motivated and activated audiences, along with hard to reach ethnic minority communities in the Liverpool City Region, resulting in sell out events.