The Ambition
Global healthcare innovation is often driven by bright, ambitious innovators. Many of these visionary young people have life-changing solutions but struggle with developing a global strategy and accessing funding and talent to enhance sustainability.
The Conscience Collective was created to bridge this gap. Its mission is to mentor innovators tackling global health challenges, equipping them with the knowledge, strategy, and resources to scale their breakthroughs on a global stage, making impact where it matters most: in underserved communities.
To bring this vision to life, The Conscience Collective needed a brand that could inspire confidence and unite innovators, mentors, and investors around its mission. It required a brand that would attract potential mentors and mentees, feeling accessible, supportive, and forward-thinking.
The Impact
The new identity for Conscience Collective was built around the theme of disruptive innovation with a conscience.
At its core, the floating feather logo encapsulates the ethos of the collective. It’s simple and light, representing a ‘clear conscience’ while doubling as a subtle ‘C’, tying it back to the name. The floating shape gives it a feeling of openness and possibility, showing that big ideas can be thoughtful as well as disruptive. It’s used at different magnifications and angles to create warped, broken lines. They’re designed to feel a bit unexpected – a visual nod to reframing perspectives.
The colour palette combines professional, trustworthy darker tones with bright electric shades to signal fresh thinking. This visual language carries through into the new website, which acts as a global hub for mentors, innovators and investors, clearly articulating Conscience Collective’s mission and making engagement frictionless.
Altogether, the identity presents Conscience Collective as bold, bright and purpose-driven. It inspires confidence, giving the organisation the attention and credibility to scale its global impact. By combining disruptive energy with a human conscience, the brand now reflects exactly what the organisation stands for: fresh ideas that challenge the norm, but always grounded in doing the right thing.