The Active Wellbeing Society

The Active Wellbeing Society is a charity that works to develop healthy, happy communities living active and connected lives. They aim to bring about sustainable change on a social, environmental and economic level. With the clear vision of bringing people together to create a society and a future free from inequality, TAWS needed a brand that reflected this ambitious goal.

We introduced a brand that represents the amazing things that The Active Wellbeing Society is doing. We brought to life the clear vision for the next phase of the organisation, reflecting the four key pillars within the creative. Building on the strategic work that the in-house team at TAWS had carried out, we created a brand direction which was used to develop a brand toolkit. This included a core logo and sub identities (animated and static), tone of voice, colour palette, fonts, brand imagery/icons, a suite of assets including social media templates, business cards, pull up banners, brochure designs and a brand launch video.