The Ambition
Knowsley Safari’s Camp Knowsley invites families to unlock their wild side this summer through an immersive outdoor adventure designed to entertain, educate, and inspire. With a packed schedule of bushcraft activities, nature walks, survival skills and interactive experiences, the goal was to encourage families to spend time in nature and position Knowsley Safari as the go-to place for family days out, ultimately increasing footfall.
They needed an exciting, family-friendly and inspiring campaign that would bring Camp Knowsley to life across multiple channels, including a radio ad, billboards, social media ads, and train station ads across the region, all designed to cut through in a saturated summer holiday market.
The Impact
We created a vibrant, multi-channel campaign that delivered Camp Knowsley’s energy, adventure, and educational value at every touchpoint, driven by the playful tagline ‘Get Your Know On’.
We wrote and produced a 30-second radio ad designed to grab attention and spark curiosity, while our outdoor assets, including billboards, bus supersides, and train station ads, made sure the campaign was unmissable across the North West. On socials, a mix of bold, animated assets helps bring the campaign to life online, maximising awareness.
Together, it creates a summer campaign that cuts through the noise, captures imaginations, and helps more families choose Knowsley Safari for a wild summer of fun.