The Ambition
After the success of our Rainbow Ball animation, the EFL came back to us with a new project. As part of their Community Weekend matches, they wanted to celebrate their community heroes who go above and beyond for their local clubs.
While these heroes were celebrated in stadiums, the EFL wanted to capture and share their stories more meaningfully online. They asked us to turn voice messages from selected individuals into an animation that would feel warm, uplifting and personal. No video footage or imagery. Just their words, brought to life through typography. The challenge was to find a resonant visual approach that complemented the emotion in each story while staying on brand and true to the EFL’s tone.
The Impact
We created an expressive animation that lets the voices of community heroes take centre stage. Using kinetic typography, we gave each spoken message space to emotionally resonate, animating key words and phrases to add emphasis, clarity and rhythm. No distractions, no noise. Just honest, heartfelt messages paired with typography that reflects the energy and warmth of the words being spoken.
These design elements invite viewers to really listen. It has since been rolled out across the EFL’s social channels, including Instagram and YouTube, helping these powerful stories reach fans far beyond the stadium.