Eleanor Crook Foundation

For over 25 years, the Eleanor Crook Foundation has been committed to the fight against global malnutrition, driving change through research, advocacy, and policy. Their work ensures that nutrition remains at the forefront of the global agenda, with this campaign as a key part of that mission. By bringing together world-renowned chefs and working with Action Against Hunger UK, this campaign is a powerful call for the UK Government to take decisive action in the fight against child malnutrition.

Working alongside our partners at BB Partners, we designed a striking double-page feature for The Guardian, ensuring the campaign’s message resonated with key audiences. The ad combined powerful visuals with clear, compelling messaging to maximise impact in the high-profile national newspaper. By placing the campaign in The Guardian, the message reached influential decision-makers and helped drive awareness of the urgent need for global nutrition investment.