National Football Museum’s Summer Campaign: Creative Kickabout
This summer, the National Football Museum launched Creative Kickabout – a vibrant, interactive campaign for families and young people to engage in an array of puzzles, play, and performing activities. With summer as a key time for the museum to engage with their target audience, this campaign allows them to welcome new and returning audiences with an inclusive and bold invitation.
We were tasked with bringing that energy to life in a visually exciting way. The challenge was to create multi-platform creative assets that spark curiosity, appeal to families, and emphasise playful creativity, to ultimately drive footfall and increase social media engagement.
We delivered a complete campaign identity that is rooted in the museum’s core brand and reflects the creativity of the programme. Key visuals were spread across physical and digital touchpoints, including social media, print, and web assets. The campaign was characterised by an energetic and playful tone that emphasised accessibility and inclusivity.
It’s been a joy to bring Creative Kickabout to life, and even better to see families engaging with the space. As always, thank you to the team at NFM for trusting us with this brilliant campaign, creating something that is a hit with both the visitors and the staff.
