At Poke, we take enormous pride in our copywriting, content creation, creativity and design. These are the foundations of what we do and we would never compromise or replace them with AI.
We recognise that AI has its place. We use it where it can create efficiencies, particularly in processes such as scamping, storyboarding and early stage visualisation. But we see AI as a tool to support our creative people, not a substitute for them.
We firmly believe that human imagination, originality, experience and creative judgement produce better ideas and better work than AI ever could. Our people and their ideas are what make Poke special, and that will never change.
Above all, we’re proud that our clients choose to pay for our expertise, talent and creativity; not our ability to generate work using AI. At Poke, AI may help the process but people will always be the creative force.
