The Ambition
The Cillo Family has always been about more than just food. Across each venue, from Botanico to Panoramic, there’s a genuine sense of Italian culture, hospitality and the joy of bringing people together.
The challenge was to capture what made these venues different. In a busy restaurant scene, many brands talk about Italy through their menus or aesthetics, but for the Cillo Family, Italian culture isn’t just something they reference, it’s something they live and breathe.
We wanted to create a brand that reflected this. One that went beyond Italian cuisine and celebrated the full experience: the warmth, the conversations, the family, the passion and the moments shared around the table. This led to the creation of The Italian Experience. A unifying idea that brought every Cillo Family venue together while still allowing each restaurant to showcase its own personality.
We identified eight authentic Italian traits that represent what makes the Cillo Family unique and created a brand platform that focused on how people feel when they visit, not just what they eat and drink. The Italian Experience became a way to communicate the real story behind the venues and what makes them stand out from every other ‘Italian’ restaurant.
The Impact
To bring The Italian Experience to life, we created a new digital presence that showcases the different elements that make the Cillo Family venues unique. The website brings together the eight Italian traits through a visual and engaging experience, allowing people to explore the culture, personality and passion behind each location.
Alongside the wider brand direction, we’ve continued to support the venues through content, creative and campaigns, helping each restaurant communicate its own identity while remaining connected through The Italian Experience.
Working with Cillo Family Restaurants has been a brilliant opportunity to explore how strategy, storytelling and creativity can come together to build something that feels authentic. We’re excited to continue showcasing what makes these venues special and sharing the real Italian experience with more people.
