River Capital

River Capital is an investment firm that supports ambitious businesses across the North West with the funding and expertise they need to achieve their full potential. As their portfolio and partnerships evolved, and with the launch of the first Northern dedicated AI fund; FundAI, River Capital needed a website that better reflected who they are today.

The goal was to showcase their diverse offering, while humanising the brand and positioning River Capital as a warm, approachable, and trusted investor. Overall, creating a digital experience that feels dynamic, confident, and distinctly River Capital.

We reimagined the River Capital website to feel modern, interactive, and easy to navigate, building on their existing brand and colour palette to bring the identity to life. Movement was introduced across the site to create a sense of energy and engagement, reflecting the forward-thinking nature of the business.

To personalise the user experience, we integrated the suite of sub-brands we’d developed for their products. This not only makes it easier for users to find what they’re looking for, but also reinforces the breadth and depth of River Capital’s offering.

Strategic use of clear CTAs and structured user journeys ensures every visitor knows exactly where to go and how to take the next step, creating an interactive website that not only tells River Capital’s story but helps them continue to grow it.