The Ambition
The Good Funeral Company are committed to supporting families through one of life’s most difficult moments, helping people make informed choices about the services they want for their loved one. Through their values of kindness, generosity, and unconditional love, they promote justice and show peace to others, emphasising that goodness and care are not just ‘added extras’ but the very heart of what connects us to each other.
They needed a website that would reflect this vision. One that avoided the traditional sombre funeral aesthetic and instead felt positive, human, and rooted in compassion. Keeping the existing colour scheme and logo, the goal was to modernise their existing brand and create a space where loved ones could find comfort and clarity.
The Impact
We designed a website that feels welcoming, sensitive, and intuitive to navigate. Every decision was made with the difficulty of the user’s situation in mind, ensuring users could navigate the site with ease, gather information quickly, and feel supported throughout. The design uses a soft colour palette, warm imagery and clear iconography, while the copy avoids overwhelming detail, bringing the site to life in a calm and straightforward way.
The Good Funeral Company’s new website creates a comforting space that feels both modern and timeless, supporting families while reinforcing the organisation’s vision to approach funerals with sensitivity, love, and dignity.