The Ambition
In a season filled with tricks and treats, Knowsley Safari wanted to deliver a Halloween experience that was truly unique, creating a campaign that would cut through the seasonal noise.
The challenge was to inspire families with an experience that’s as meaningful as it is magical; a Halloween adventure that empowers kids to be bold, curious, and ready to take on new challenges, encouraging families to learn about conservation and protecting the planet.
The Impact
We created a campaign that dared to do Halloween differently, putting conservation and courage at the heart of the story. The campaign invites families to step into nature, embrace adventure, and discover the unique blend of fun, education, and conservation that sets Knowsley apart.
At the centre of the creative are a series of brave young explorers, each representing one of the interactive stations that make up the Halloween adventure. This hero-led approach captures the spirit of exploration and empowerment, while giving families a peek into the experience.
A mix of bold visual assets, including email, paid and organic social, and outdoor advertising brought the concept to life, while packaged assets provided Knowsley with consistency and flexibility that helped Knowsley engage audiences from multiple touchpoints.