The Ambition
The EFL and PUMA – Official Ball Partner of the EFL – teamed up to announce and launch the return of a new-look Rainbow match balll, which serves as a reminder that football is for everyone, everywhere. As part of this initiative, they needed a high-impact animation to introduce this season’s ball across social media and engage fans across all 72 EFL clubs and central channels. The campaign stands as representation of the League’s work with Clubs throughout the season, and is a symbol of the EFL’s unwavering commitment to the LGBTQ+ community.
The Impact
We created a dynamic animation that captures the significance of the Rainbow match ball, ensuring it stands out across varying social media platforms. Designed to be adaptable for all 72 EFL clubs, the asset delivers a clear, engaging, and visually striking announcement of the ball’s launch. By blending energy and vibrancy with the campaign’s core message, the animation plays a key role in driving awareness across the football community.